SEO guides, tips for our free tools and product news.
There is no "duplicate content penalty" for most sites, but duplicates still cause real problems: split signals, the wrong page ranking and wasted crawling. Here are the usual causes and how to fix each one.
If your site has the same pages in English and Hindi, or in Tamil, Marathi or Bengali, hreflang tells Google which version to show each searcher. Here is how to set it up without the usual errors.
You will not outrank Amazon for "shoes". You might easily rank for "wide fit school shoes for flat feet in Bangalore". Long-tail searches are specific, less competitive and often closer to a purchase. Here is how to use them.
Most web visitors skim. Pages that are easy to scan and understand keep them reading, answer their question and convert better. Here is how to make any page more readable, with examples.
FAQ schema used to give almost any page extra space in Google results. Since 2023, those rich results are shown only for a small group of authoritative sites. Here is what that means and why a good FAQ section is still worth having.
Two percent, three percent, five? Old SEO advice loved a magic keyword density. Google has never worked that way. Here is what actually matters about keywords on a page, and how to use a density tool sensibly.
Core Web Vitals are Google's three measures of how a page feels to use: how fast the main content appears, how quickly it responds, and whether it jumps around. Here is what each one means and how to fix it.
When someone shares your page on WhatsApp or LinkedIn, the preview card decides whether anyone taps it. Open Graph tags control that card. Here is the minimum set, the image sizes, and how to fix stale previews.
Local SEO is how a clinic, coaching centre, restaurant or contractor gets found by people nearby. It works differently in India than generic guides suggest. Here is a plan that fits how Indians actually search.
