Add UTM campaign parameters to an URL.
The UTM builder adds campaign parameters to a URL so that analytics tools, like Google Analytics, can attribute the visits to the right source, medium and campaign. Existing query parameters are kept, and a URL without https:// works too.
Tag every link in your newsletters, social posts, ads and QR codes. Consistent, lower case UTM values keep your reports clean and show which channels really bring traffic and conversions.
Source, medium, campaign, term and content.
The query string of the URL is preserved.
Values are checked for unsupported characters.
The URL is built in your browser.
utm_source is required here. utm_medium and utm_campaign are strongly recommended for clean reports.
Not when used on external campaigns. Don't use them on internal links, as they overwrite the original session source.
Yes, Email and email are reported as two different sources. Stick to lower case.
Yes, any URL shortener keeps the parameters after the redirect.