SEO guides, tips for our free tools and product news.
Schema markup describes your page in a language search engines read directly: this is a product, this is its price, these are our opening hours. Here is which types are worth the effort for most sites, with copy-ready examples.
A good URL is short, readable and permanent. A bad one is a string of IDs and parameters that nobody wants to click or share. Here are the rules that matter, and why changing existing URLs is usually the riskiest thing you can do.
Paid keyword tools are useful, but not essential. With Google itself, Search Console and a spreadsheet, you can build a keyword list good enough for most small businesses. Here is the method.
How many megabytes should a web page weigh? There is no single rule, but there are sensible budgets. Here is how to measure your pages, what usually makes them heavy, and targets that work on mobile data in India.
AI summaries now answer many simple questions before anyone clicks. That changes which pages earn traffic, but the fundamentals have not moved as much as the headlines suggest. Here is what to do, and what to ignore.
Every site breaks links over time: pages get deleted, URLs change, other sites move. A few 404s are normal. Here is how to find the ones that matter, fix them in the right way, and stop them coming back.
Internal links are the one kind of link you fully control. They help Google find pages, understand which ones matter and how topics connect. Here is a system simple enough to keep up every month.
Ads bring visitors today and stop the moment you stop paying. SEO is slow but keeps working. For a small business the right answer is rarely all one or the other. Here is how to decide.
Migrations are where sites lose the most traffic, almost always because of the same few mistakes. Here is the process we follow for domain changes, platform moves and redesigns, from URL mapping to the first month after launch.
