Finding what people search for and writing pages that answer it.
Without UTM tags, traffic from your WhatsApp broadcast, newsletter and Instagram bio all blurs together in analytics. Here is how to tag links so you can see exactly which campaign brought each visitor.
Match types decide which searches can trigger your ads. Choose loosely and your budget disappears on unrelated searches; choose too tightly and you miss customers. Here is how each type works and what to use on a small budget.
Your old posts are often your best SEO opportunity. They already have history, links and rankings that slipped. Here is how to choose which ones to update, what to change, and how to measure whether it worked.
You can write the best product page on the internet and still never rank for a keyword where Google shows guides. Search intent is the reason. Here is how to read it and build the right kind of page.
You will not outrank Amazon for "shoes". You might easily rank for "wide fit school shoes for flat feet in Bangalore". Long-tail searches are specific, less competitive and often closer to a purchase. Here is how to use them.
Paid keyword tools are useful, but not essential. With Google itself, Search Console and a spreadsheet, you can build a keyword list good enough for most small businesses. Here is the method.
