SEO guides, tips for our free tools and product news.
Minifying code removes the spaces, comments and long names browsers do not need. It is a small but free win, and it matters most on JavaScript. Here is how much it saves and how to do it without breaking anything.
Redirects keep visitors and rankings when URLs change. Use the wrong type, or let them pile up into chains, and you lose both. Here is what each status code means and how to keep redirects clean.
WordPress is SEO-friendly out of the box, mostly. A handful of default settings work against you, and a few plugin options are easy to get wrong. Here is the hour of setup we do on every new WordPress site.
For local searches, your Google Business Profile often gets more attention than your website. A complete, accurate profile is the fastest local SEO win there is. Here is how to set up every part of it.
Alt text helps blind and low-vision visitors understand your images, and it helps Google understand them too. Most sites either leave it empty or stuff it with keywords. Here is how to write it properly, with examples.
On small business websites, the same SEO problems come up again and again. None of them need a big budget to fix. Here are fifteen, roughly in order of how much traffic they cost.
Images are usually the heaviest part of a web page and the easiest to slim down. Here is how to choose the right format, size and compression, and how to load images so pages appear faster.
E-E-A-T is not a score, a plugin or a box to tick. It is how Google describes the kind of content it wants to rank. Here is what each letter means in practice, and the cheap, honest ways a small site can show it.
DNS is the phone book that turns your domain name into a server address. You touch it when you move hosting, set up email or verify Search Console, and a single wrong record can take your site or email down. Here is what each record does.
