Wrap keywords in broad, phrase, exact and negative match types for ads.
The keyword match type generator adds the match type symbols that Google Ads and Microsoft Ads use: plain text for broad match, quotes for phrase match, brackets for exact match and a minus sign for negative keywords. Paste your keyword list and copy the result into the ads editor.
Existing symbols are removed first and extra spaces are cleaned up, so you can paste lists from any spreadsheet or tool.
Broad, phrase, exact and negative in one go.
Old brackets, quotes and double spaces are removed.
Optionally convert all keywords to lower case.
Convert thousands of keywords at once.
Ads may show for searches that include the meaning of the keyword, in the same order. It's written with quotes: "running shoes".
Ads show for searches with the same meaning as the keyword. It's written with brackets: [running shoes].
Words that stop your ads from showing, such as -free or -jobs, to avoid paying for irrelevant clicks.
No. Google replaced the +modifier syntax with the updated phrase match in 2021.