SEO guides, tips for our free tools and product news.
Crawl budget is one of the most over-discussed topics in SEO. For most sites it simply is not a problem. Here is how to tell whether it is for yours, and what actually improves crawling when it is.
Most SEO damage on new sites happens in the first week: a forgotten noindex, a staging robots.txt, old URLs left without redirects. Here is the checklist we use, split into before launch, launch day and the first month.
Robots.txt is a tiny text file with the power to hide your whole site from Google. Here is how it works, what it cannot do, and copy-ready examples for common setups.
The title tag is still the strongest on-page hint you control, and it is the first thing searchers read. Here is how long it should be, where the keyword goes, and real before-and-after examples for every type of page.
Forget the jargon for a minute. Google does three jobs: it finds pages, it works out what they are about, and it picks the most useful one for each search. Here is how each step works and where small sites usually trip up.
