Crawling, indexing, redirects, sitemaps, structured data and the server side of SEO.
Every time a browser or Googlebot requests a page, your server answers with a three-digit status code. Those codes decide whether a page is indexed, redirected or dropped. Here are the ones that matter and what to do about each.
A padlock in the address bar is now the minimum people expect. An expired certificate or a half-secure page can scare visitors away in seconds. Here is what to check, and how to fix the common problems.
If your site has the same pages in English and Hindi, or in Tamil, Marathi or Bengali, hreflang tells Google which version to show each searcher. Here is how to set it up without the usual errors.
FAQ schema used to give almost any page extra space in Google results. Since 2023, those rich results are shown only for a small group of authoritative sites. Here is what that means and why a good FAQ section is still worth having.
Schema markup describes your page in a language search engines read directly: this is a product, this is its price, these are our opening hours. Here is which types are worth the effort for most sites, with copy-ready examples.
Every site breaks links over time: pages get deleted, URLs change, other sites move. A few 404s are normal. Here is how to find the ones that matter, fix them in the right way, and stop them coming back.
Migrations are where sites lose the most traffic, almost always because of the same few mistakes. Here is the process we follow for domain changes, platform moves and redesigns, from URL mapping to the first month after launch.
Redirects keep visitors and rankings when URLs change. Use the wrong type, or let them pile up into chains, and you lose both. Here is what each status code means and how to keep redirects clean.
DNS is the phone book that turns your domain name into a server address. You touch it when you move hosting, set up email or verify Search Console, and a single wrong record can take your site or email down. Here is what each record does.
